The Growth Journey of Annalala: From the Dream of a Vietnamese Brand to Million-View Products

Laying the First Brick & E-Commerce Expertise

Annalala was officially established based on solid experience in the e-commerce sector. With sharp strategic thinking, the company quickly built a powerful media ecosystem, owning the flagship Annalala brand channels with over 4.4 million followers.

During this phase, the company focused on sourcing and distributing snack products from China, strictly adhering to the criteria of top-notch quality and optimal pricing. We proudly partnered with market leaders in China, including:

• Haidilao (Renowned hotpot systems and seasonings)
• Bestore (The giant of premium retail snacking)
• Lao Jie Kou (The household flavored sunflower seed brand)

Answering the Aspiration for a Truly “Vietnamese Brand”

Witnessing a massive wave of imported Chinese snacks dominating the local market, our founding team was driven by a constant question: “Why hasn’t there been a prominent domestic snack brand owned by Vietnamese people, manufactured locally, yet tailored precisely to the Vietnamese palate?”

After 2 years of tireless R&D and refining to align perfectly with domestic taste preferences, the company launched its first healthy snack line: Macadamia nuts, Almonds, and Chestnuts, shifting the business model from distribution to brand autonomy.

A Historic Turning Point with the 45g Extra-Large Marinated Chicken Feet

Marking our total breakthrough in the market, Annalala debuted its first Ready-to-eat Marinated Chicken Feet product featuring an extra-large 45g size (1.5 times larger than standard market options).

Utilizing proprietary deep-marinating technology with natural herbs to ensure a signature crunchy and firm texture, the product became an overnight sensation. It achieved a staggering, record-breaking sales volume of 2.5 million units within its very first month of release.

Listening to Consumers — Continuous Explosive Product Launches

Valuing and listening intently to our community’s constructive feedback, Annalala heavily optimized production to roll out diverse ready-to-eat chicken feet variations that became massive hits:

• February 2023: Launched the ultra-convenient Boneless Chicken Feet series, introducing Original, Mild Spicy, and Numbling Spicy flavors.
• September 2023: Unveiled the blockbuster Chicken Feet X2 series — doubling the portion size with a richer, aromatic 12-herb blend.

The 0-Transfat Fresh Pastry Revolution

Annalala ventured into a brand new, health-conscious segment: researching and manufacturing high-quality fresh bakery goods containing zero trans fats (0-Transfat) at incredibly competitive price points.

The innovative items received phenomenal market reception: the savory Seaweed Meat Floss Bread, the cloud-like Swiss Roll Cake, and the unique Mochi Stretch Lava Cake featuring a flowing savory filling.

Ecosystem Expansion & The Famous Thai-Style Flavor

Our brand embarked on a new chapter, extensively expanding into diverse ready-to-eat culinary categories. In June 2025, we officially rolled out the Thai-style Sour and Spicy Chicken Feet line, showcasing a thick, savory glaze that infuses deeply into the meat. Later that year, the company introduced a premium Ready-to-eat Sausage line tailored perfectly for dynamic lifestyles.

Pushing Boundaries & Embracing New Horizons

Upholding our commitment to evolving while staying true to the mission of delivering “Vietnamese Snacks — For Vietnamese People,” Annalala is channeling major resources into advanced manufacturing setups. We are gearing up to introduce exclusive, highly anticipated product expansions: Ready-to-eat Marinated Eggs and premium Plant-Based Meat Snacking alternatives.